Audrey's Resume

Summary of Qualifications

More than 30 years U.S. and global pharmaceutical management experience with strong emphasis on:
  • Strategic marketing planning and business development, new product planning, opportunity assessment and market research, with global product/category management and launch experience 
  • Identification, assessment and recommendation of products for development and marketing, for those sourced from company’s own internal or another licensing company’s product pipeline
  • Management of company relationships with pharmaceutical development and licensing partners in support of marketed and/or in development products -- with in-country experience in U.S., Europe and Asia/Pacific/Canada 
  • Broad therapeutic area marketing, business development and drug delivery experience -- oncology, CNS, pain, CV, respiratory, women’s health, gastrointestinal, HIV/AIDS, ADHD, addiction and dermatology
  • 2006 Northern California Chapters – Association for Women in Science “Distinguished Professional” and Professional Women’s Healthcare Alliance (PWHA) “Innovator of the Year” awards
  • Organizational and leadership skills in developing strong functioning management teams
  • Recognized community speaker and blogger at
  • Board VP for Bio2Device Group involved in developing weekly programs and public relations
Professional Experience

Erbes & Associates, Mountain View, CA (1993, 2002 to present)
Principal and Founder
  • Founded Erbes & Associates, a strategic marketing and business development consultancy upon leaving Syntex (acquired by Roche). Clients included Syntex Corporation (post lay off) as well as numerous emerging U.S. biotech companies. Typical projects include opportunity assessments; researching, analyzing and writing product marketing reports with recommendations for management decisions; developing presentations; attending industry professional and medical meetings for purpose of doing competitive intelligence gathering, as well as providing international, especially, Japanese and Asian, perspective to assignments.
  • Created, planned and organized the first biotech marketing and business development courses for the UC Berkeley Extension (2002-2005) and then for UCSC Extension where the courses were revised to cover all sectors. Co-developed new UCSC Extension Personalized Medicine course initiated in spring of 2006. Returning in spring 2012 to UC Berkeley Extension with revised courses to cover all life science sectors.
  • Published article “Face-to-Face with Investors” in June 2003 issue of Pharmaceutical Executive, chaired panel at BIO 2004 international conference entitled “The Most Likely Successful Business Model for Personalized Medicine,” and organized and directed an 8-international speaker symposium and partnering meeting on June 10, 2004 for 15 Japanese biotech company and academic executives.  Published articles and then blogs for Pharmaceutical Executive reporting on UBS and JP Morgan Investment meetings for past 10 years.
Kowa Research Institute, Inc. (KRI), San Jose, CA (1997-2001)
Executive Vice President and Co-Founder
  • Cofounded and built 5-person U.S. licensing and investment subsidiary office for Kowa Company of Japan, the 55th ranked global pharma company. Responsibilities included (a) strategic direction for Kowa on global stage; (b) identification, evaluation and recommendation of U.S. company-sourced technologies and products in cardiovascular, respiratory, pain, drug delivery, dermatology and ophthalmology areas for potential in-licensing to Japan;  and (c) recommendation of potential investments in and acquisitions of companies and collaborations as basis for a U.S. biopharmaceutical business. Aggressively pursued potential company contacts and “buy side” deals. 
  • Provided strategic marketing and development recommendations to Kowa management for pitavastatin, a superstatin and their first global ethical product to be developed and marketed in partnership with Sankyo and Negma (now Novartis) companies. Product was launched in U.S. in 2010.
  • Facilitated relationships between the parent company’s management with U.S. and European development partners and leading U.S. cardiovascular physicians.
  • Provided opportunity assessments of U.S. market potential for Kowa’s ethical products in research and marketed OTC products.
Planned Parenthood Mar Monte (PPMM) (1995-1996)
Marketing Director

Researched and prepared SWOT analysis and developed first marketing plan to position nonprofit in managed care health care delivery. PPMM operated 14 clinics in California with health care services extended to all family members.
United Way of Santa Clara County (1994-1995)
VP of Marketing and Community Affairs  
Initiated and led reorganization and development of first action-oriented Strategic Plan and Marketing Plan.
Syntex Corporation, Palo Alto, CA (1973-1993)
Director, International Product Management, Syntex International Ltd. (1992-1993)
  • Built company’s first international product management department in concert with redesign of corporate R&D structure. 
  • Directed development of worldwide, regional and national product programs and workshops for Syntex subsidiary and distributor operating units for all major products, in order to revitalize sales of already marketed products and develop strong, globally coordinated new product launches.
  • Led development of new organizational systems that improved functioning of five international departments, resulting in increased effectiveness, sense of urgency and coordinated activity.
Director of Marketing, Asia/Pacific/Canada Region (1987-1992)
  • Responsible for creation, development, dissemination and adoption of regional corporate marketing strategies and management skills necessary to ensure the success of new product launches by distributor and subsidiary companies and revitalization of mature products with an overall increase in company's regional franchise.  Was regional management team member with business development responsibilities, including mentoring and coaching of management. 
  • Played key management role in developing marketing department at new Japanese subsidiary and directing product development and registration of new products in collaboration with distributor company partners, e.g., Daiichi and Otsuka. Was Acting Marketing Head for 2 years, interfacing regularly with other Japanese distributor companies.
  • Led Asian/Pacific distributor and subsidiary companies to develop first, regionally coordinated and highly cost-effective new product launch campaigns and support for global Syntex products at International medical meetings held in Asia, e.g., Singapore, Seoul, and Tokyo.
  • Worked closely with new S. Korean and Japanese subsidiary and Asian/Pacific distributor companies to develop their professional marketing capability and achieve greater market share for Syntex’ new products as a result.
Product Marketing Planning Director and Manager Positions, Syntex International (1977-1987)

Responsible for researching, developing and recommending to senior corporate management international: (a) strategies, positioning, claims, dosage forms, and tactical marketing programs for products in development, (b) product/business opportunity assessments for both internally and externally developed new products, and (c) marketing plans for already marketed products. Was charged by corporate CEO with mission to build model for global product launches. 
Product Manager and Marketing Research Manager Positions, Syntex Labs, Inc. (1973-1977)

Developed innovative new marketing programs for flagship product line of oral contraceptives resulting in the doubling of market share in spite of declining market segment. Developed new market research methods and professionalized department.
Educational and Other Background Information Relevant to Success
  • B.A., (premed preparation), Valparaiso University; Ph.D. and M.A., political science, University of Florida 
  • Marketing and financial management courses at Stanford Graduate, Wharton, and U.C.L.A. Schools of Business 
  • Extensive industry association, company and meeting interaction with related extensive network of contacts
  • Foreign languages—German, French, and Spanish; full-time European living experience—Vienna, Austria; spent 185 days a year for five years in Asia-Pacific region
  • Information technology competence—Word, PowerPoint, Excel and Internet searches—both PC and Mac format